Most people I know start with the opposite problem. They’ve got the pitch, the elevator speech, the shiny branding—yet when it comes to actually making something, they stall out.

Me? I’ve never had that issue. For me, creating is second nature. Content, design, film, animation, storytelling—you name it, I’ve touched it. My world has always been built around ideas that turn into tangible things: projects, visuals, scripts, edits, animations, courses. It’s not up for debate—I’m a content creative through and through. That part of me is already established.

But here’s the truth: while I can light up a timeline in Avid Media Composer, Resolve and Premiere, build camera rigs in After Effects, color grade footage until it sings, or even craft narrative worlds out of thin air… I’ve never been as sharp on the marketing side of things. That’s where my adventure really begins.

And it feels backwards, doesn’t it? Most people spend their first years scrambling to prove they can create at all, while I’ve got a body of work and two decades of creative fire already behind me. I can deliver. I always deliver. But when it comes to putting my name out there, packaging it, branding it, making sure the right eyes see it—I’m still learning how to flex those muscles.

This blog, Tik Tok and others are part of that journey. A space not just to show what I can do, but to figure out how to present myself in a way that’s undeniable to everyone else too. Marketing, branding, self-promotion—it’s all new terrain for me, but I’m treating it the same way I’ve treated every creative challenge: dive in, get messy, learn the tools, and find my voice in the process.

Because if there’s one thing I’ve learned about creativity, it’s this: being good at the work isn’t enough anymore. You have to tell your story. And this—right here—is me starting to tell mine.